By Krisite Schmid, Executive Director, Manheim Area Chamber of Commerce
Often described as the Hallmark of Lancaster County, Manheim’s Market Square is featured in many movies and sets the stage for a quaint, small-town feel. A tree-lined center median, surrounding the town gazebo, anchors the downtown storefronts and creates a welcoming focal point for residents and visitors alike.
That sense of place dates back more than 250 years. Manheim was deliberately planned in 1762 by Henry William Stiegel and his partners with a large central square as the heart of civic and economic life. A large fire in December 1998, which damaged or destroyed several buildings, led to a mix of historic preservation and newer structures. Today, the balance between history and adaptation is visible throughout downtown in the mix of historic and modern storefronts and residences.
Manheim’s Central Business District encompasses both Market Square (Route 772) and Main Street (Route 72). The local economy is anchored by professional services and retail shopping but is increasingly being shaped by hospitality, craft brewing and winemaking, and historic preservation. Several existing and new projects are transforming historic spaces into community-focused venues, while the town’s growth potential continues to attract new investment and residents. The community also boasts a thriving arts scene that offers unique hands-on experiences.
Supporting those businesses has been a priority for more than 65 years. The Chamber serves businesses throughout Manheim Borough, Penn Township, and Rapho Township through educational programs, networking events, marketing opportunities, and community experiences. The organization also works directly with new businesses by offering Ribbon Cutting Ceremonies and advocates for a pro-business climate that encourages long-term success.
Community events play a major role in bringing people downtown. For the past five years, 1st Thursdays encouraged businesses to stay open late while offering special incentives for shoppers and diners. The events also provided Chamber members with opportunities to engage directly with the community through vendor tables in Market Square.
This year, the Chamber has expanded its approach with several community-focused events. The inaugural Manheim Arts Festival was well received, while the Baron Brew Fest recently celebrated its fourth successful year. The event attracts nearly 1,500 visitors to Market Square and serves as the Chamber’s primary fundraiser, generating resources that are reinvested directly into the community. Planning is also underway for a Summer Block Party. Together, these events introduce new visitors to Manheim and encourage return trips to shop, dine, and experience all the community has to offer.
Looking ahead, downtown revitalization and beautification remain priorities. Through the Market Manheim Team, the Chamber has added large flower planters to the Square, installed new pole banners, and coordinated two large mural projects throughout the Central Business District. The goal is simple: to ensure Manheim continues to be viewed as a desirable, beautiful, historic town with a thriving local economy.
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