by Aaron Mimran, Vice President, Comcast Business, Keystone Region

A feature piece from our Fall 2024 TECH issue of the Lancaster Thriving Publication.

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At Comcast Business, we understand the pivotal role fast, secure, and reliable connectivity plays in the healthcare industry. In today’s digital age, reliable Internet, mobile, and robust security solutions are essential parts of delivering efficiency and connectivity to meet the growing demands of patients and providers alike. Here’s how Comcast Business is working to reshape healthcare by embracing five key trends.

1. Enhancing the Patient Experience

Today’s patients are engaged in their healthcare journeys, expecting accessibility and personalization from providers — and according to research published in Studies in Health Technology Informatics, that patient engagement is shown to improve individual health outcomes.

Digital solutions like telehealth and virtual reality are crucial in meeting these expectations. For example, the convenience of accessing care from the comfort of your home through a reliable Internet network, coupled with quick communication with providers, shows the industry’s move toward a more patient-centric model. Telehealth and digital platforms are enhancing patient engagement, which requires a strong connection and reliable, secure Internet.

At Comcast Business, we provide the reliable foundation healthcare providers need to empower and engage patients. For example, locally, a prominent healthcare provider relies on Comcast Business Ethernet solutions to ensure high-speed, reliable, and secure Internet connectivity and inter-facility communication. These advanced solutions enable seamless transmission of medical images, electronic health records, and telemedicine services to their patients.

2. Harnessing Data Analytics and AI

Data analytics and AI have the potential to unlock valuable insights, leading to accurate diagnoses, proactive risk prediction, personalized treatment plans, and operational efficiencies. However, fragmented systems and stringent regulations can often hinder full utilization. To drive operational efficiency, providers need robust data processing and secure solutions. Comcast Business offers high-speed Internet and HIPAA-compliant network solutions that enable healthcare providers to leverage data analytics securely. Our secure cloud storage solutions like SecurityEdge^TM protect connected devices from cyber threats, ensuring patient data remains safe and accessible.

3. Recognizing Potential of Generative AI

Generative AI is a game-changer in healthcare, with the potential to streamline workflows and free up an estimated 15% of clinicians’ time, translating into $350 billion in annual global healthcare savings, according to IDC FutureScape: Worldwide Healthcare Industry 2024 Predictions. The challenge lies in keeping up with the pace of innovation, deploying AI strategies effectively, and combatting the more sophisticated attacks powered by generative AI. More than ever before, healthcare organizations need comprehensive, multi-layered security strategies such as those from Comcast Business that protect patient data across the entire digital attack surface.

4. Integrating the Internet of Things (IoT)

The Internet of Things (IoT) is revolutionizing healthcare by monitoring critical equipment, managing inventory, and detecting environmental factors in facilities. To harness the full potential of IoT, a scalable IT infrastructure is necessary. Comcast Business provides secure network connections and managed security services tailored to the unique needs of healthcare organizations. Our solutions, such as SASE, Secure Network Edge, and SD-WAN, ensure that sensitive patient data is safeguarded while enabling efficient operations and scalability.

5. Strengthening Cybersecurity

The growing cybersecurity threat landscape in healthcare emphasizes the need for secure and reliable networks. Electronic health records, IoT medical devices, and telehealth solutions require multi-layered security strategies. Comcast Business helps healthcare providers build robust defenses with advanced cybersecurity solutions including 4G LTE backup to ensure continuous operation during unexpected events, protecting patient data across devices, networks, and data centers.

By embracing technology and partnering with a provider like Comcast Business, healthcare organizations in Lancaster can unlock an era of improved patient care and operational efficiencies. To learn more about healthcare tech tools, explore the Comcast Business Healthcare Technology Trends for 2024 and Beyond Report.

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