DATE: May 25, 2021
TIME: 12:00 - 1:00 p.m.
Session 4 - Branding
The fourth session in our Small Business Series is all about branding. This presentation will discuss the importance of a well crafted brand. A well crafted brand is much more than a logo or name. As marketing tactics constantly change and technology evolves, it's more important than ever to have a brand that truly represents your company and is designed to adapt and evolve. The word "branding" ends in "ing,"... implying a verb and something that is on-going. It's not a set-it-and-forget-it process, but rather an ever-evolving thing that needs constant attention and focus. Your brand is one of the most valuable assets available to businesses, entrepreneurs, and organizations. When built correctly, it can establish an emotional connection between you and your audiences, and set you up for success well into the future. In this webinar, Kinectiv will dive into all that goes into building an effective brand, and how branding can either help or hinder your business.
Meet the speakers:
Mark Reinmiller - Account Director, Kinectiv
Josh Hamer - Art Director, Kinectiv
Kevin Reinmiller - Creative Director, Kinectiv
Zach Blank - Design Director, Kinectiv
Kinectiv is a client-focused, strategy-driven marketing agency that creates memorable brands and engaging experiences for businesses and nonprofits. They approach projects with a marketing-first mindset - uniting design, functionality, and user experience to achieve client goals.
Thank you to our Small Business Series Sponsor:
This presentation is brought to you in partnership with SCORE Lancaster Lebanon. SCORE, the nation's largest network of volunteer, expert business mentors, is dedicated to helping small businesses get off the ground, grow and achieve their goals.