YPN Skills Accelerator - Personal Branding [VIRTUAL EVENT]
Apr 21, 2020 08:00AM to Apr 21, 2020 10:00AM
Price: $ 10
New in 2020, we are offering a Subscriber option to provide business people an opportunity to participate in our networking, professional development and regional impact events. To learn more, CLICK HERE or contact our Business Relations department at email@example.com.
Registration or event questions? Contact firstname.lastname@example.org.
Brands have distinct personalities. As an agency focused on clarifying and consistently communicating that personally, we have embraced a foundational part of brand development known as an archetype study. An archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth. And like a person, a brand walks, talks, and engages with its audiences in a distinct way.
While a brand has an overarching archetype that guides it, each person within the brand has their own archetype that brings “flavor”. Join Infantree in exploring how archetypes play a pivotal role in brand development and learn how your unique archetype is playing an influential role in your organization’s overall personality.
Meet our Presenters:
Jimi Hammer BRAND MANAGER at Infantree - As a brand manager, Jimi is a primary point of contact between us and our clients. His role is to quickly grasp each client’s unique goals and utilize our agency’s resources to create the most effective solutions. After graduating from the Electronic Media program at Kutztown University, he began his career as a Web & Video Production Coordinator at Clair Global and later directed their global marketing initiatives. He enjoys trail running, music, and spending time with his wife Shelly, and their two kids, Corbin & Reed. He’s been known to immerse himself in grueling endurance events to put his physical and mental limits to the test.
Julia Mosemann DIRECTOR OF BRAND STRATEGY at Infantree - As a strategist and storyteller, Julia uncovers what brands do best and translates these insights into meaningful, relevant brand positioning. Before joining Infantree, Julia developed content strategies, advertising campaigns, and go-to-market plans for both regional and global organizations during her time at Ahold USA, Pavone and, most recently, Merit. She earned her BA in English Literature from Lebanon Valley College and her Master’s in Strategic Communication from Columbia University. Outside of work, she enjoys camping, cooking, and playing obscure board games.
Meet our Sponsors: