Census 2020 Resources & Toolkit
The census is much more than just a head count. It provides a picture of our nation that helps determine where to build new schools, hospitals, and businesses; how federal funding is distributed; and how congressional seats are apportioned. It also helps us see how our communities have changed over time.
We are offering this Census 2020 toolkit in partnership with United States Census 2020 and Lancaster County Counts - Census 2020.
The document includes all below information. Feel free to explore all the details, tips, and resources below regarding the 2020 Census.
Why Is The Census Important?
It means more than $26.8 billion annually for Pennsylvania. Census data determines how more than $675 billion is spent, $26.8 billion annually in PA on the 16 largest federally-funded programs. These dollars support vital community programs including road construction, workforce development, Medicare, special education, free school lunches, federal highway planning, housing & community development, rural electric and water, and more.
It is important for business growth. The information collected by the census every 10 years from everyone living in the U.S. provides businesses with the most comprehensive, reliable, free source of data about residents in the country available. Census data informs your decisions about potential employees, customers and markets.
Pennsylvania’s influence in Congress is at stake. The census count determines the number of representatives Pennsylvania has in Congress. Following each census, state officials use the results to redraw the boundaries of their congressional and state legislative districts, adapting to population shifts.
What's The Role Of Business?
In Our Community:
Nationwide, 75% of people trust their employer more than any single institution and trust business leaders and employers to improve the area in which they live. Your community, customers, and employees are relying on you to share important messages. Businesses’ can play a key role by encouraging customers, employees, and the general public to complete their census questionnaires.
For Your Business:
The once-a-decade population count provides rich data on communities, including trends in the population, projections of growth, and information on demographics. These data are
valuable to businesses—they help inform better decision-making regarding business expansions, closures, hiring strategies, and other business practices to decrease perceived risks and
increase return on investments. Join us to spread the word about the importance of the 2020 Census and help ensure a complete and accurate count.
We're Here To Be A Resource:
If you are looking for resources on how to share this information with your employees and customers, you've come to the right place! We encourage you to use the tips on this website to help you share information. Download the PDF with all information here.
Here are some answers to frequently asked questions for you to share with your employees, customers, or the community.
Why should I take the Census?
Not only is it the civic duty and required by law, but it helps inform:
- Our legislative redistricting and who will represent us in our state government
- The Dollars allocated to PA, and to our local community, that help fund a diverse array of public projects like bridges, school lunches and more.
How do I know I need to be counted?
The Census counts every person living in the U.S., only once, and in the right place.
Where do I take the Census?
Residents can complete their forms online, but doing so by phone or mailing in a paper questionnaire are still options. Go to 2020Census.gov for more information and to complete the questionnaire after you receive your invitation.
Is it a difficult questionnaire?
The census questionnaire is short (9 questions), takes an average of 10 minutes to complete, and only asks for basic information (e.g., age, sex, race, type of housing, etc.) from all people regularly sharing your address.
What will I be asked?
You will be asked a few simple questions, like age, sex, and the number of people who live in your home, including children.
Is my information safe?
Your responses to the 2020 Census are safe, secure, and protected by federal law. Your answers can only be used to produce statistics. They cannot be used against you by any government agency or court in any way. The U.S. Census cannot share information with immigration enforcement agencies, law enforcement agencies, or allow it to be used to determine your eligibility for government benefits.
When can I respond to the Census?
When can I respond to the census? In early 2020, every household in America will receive a notice to complete the census online, by phone, or by mail. In
May, the U.S. Census Bureau will begin following up in person with households that have yet to respond.
What won't be asked?
The census will never ask for Social Security numbers, bank or credit card numbers, money or donations, or anything related to political parties.
How Can Business Be Helpful With The Census?
Here are several ways to share this information!
Social and digital media promotion is a cost-effective way to create awareness among your employees and customers on the importance of the Census. Use the below assets to post messages, videos and links to important content on your organization’s website and social channels.
Download images to use on social media here. (Scroll down to Downloadable Resources after clicking the link).
One-page flyers and posters in this toolkit are meant to be posted anywhere that employees or customers can view it such as a break room, storefront or near a cash register. They are available in 14 languages.
EMAILS & NEWSLETTERS:
There is language already created so you can copy it directly into an email to employees, newsletter, or other communication. Modify as needed.
Employee announcements are an excellent tool to raise awareness in your business about the importance of the 2020 Census. The PSA scripts below are designed to provide an overview of ‘What is the Census?’ to share at your staff meeting:
If you have any questions, please reach out to Heather Valudes, Community Impact Director, at firstname.lastname@example.org.