Excellence Exchange

Wednesday, June 13, 2018 - 7:30 to 9 a.m.

Event Pricing:
Effective Cost
Initial $32.00

Location Information:
Lancaster Country Club
1466 New Holland Pike
Lancaster, PA 17601
Directions Directions to this event.

Contact Information:
Paige Schober
Email Contactpschober@lancasterchamber.com
Chat With The Chamber
Phone: (717) 397-3531 x249
Fax: (717) 293-3159

Online registration for this event closed on 6/12/2018

"Adaptability in a Fast-Paced Food Environment"
featuring Krystle Kunzler, Outside Sales Representative and Tim Vance, Director of Marketing, Kunzler & Company, Inc.

You don't have to reinvent the wheel to be successful in today's marketplace; we've lined up local business leaders with proven track records of success and asked them to share their winning strategies in a roundtable environment.  In addition to an informative and engaging presentation from our guest speaker, the roundtable format includes plenty of time for discussion among attendees.

As with everything else, the food industry has changed drastically over the last several years. Coupled with technological advances, the buying power of Millennials is requiring businesses to examine everything from operations to marketing to corporate social responsibility.

With Millennials about to surpass Baby Boomers as the nation’s largest living adult population, those aged 17-37 are a target market that many businesses are aiming to please. However, they are a discerning group; expecting things - such as healthier and fresher food - that older generations did not.

How does a 117-year old meat processing company adapt to these new customer-driven requirements? You’ll hear lessons learned as Kunzler diversified their products, implemented sustainability initiatives, and modernized their approach to social media to stay relevant to today’s consumers.

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