Professional Development Friday - Marketing Tips for Generating More Leads for Your Business

Friday, February 23, 2018 - 8:30 to 10:30 a.m.

Event Pricing:
Effective Cost
Initial $0.00

Location Information:
Lancaster Chamber
115 East King Street
Lancaster, PA 17602
Directions Directions to this event.

Contact Information:
Paige Schober
Chat With The Chamber
Phone: (717) 397-3531 x249
Fax: (717) 293-3159

Online registration for this event closed on 2/22/2018

"Marketing Tips for Generating More Leads"
presented by Claudia Pennington, Founder & CEO, DIY Marketing

Learn the fundamentals of marketing a business online by way of best practices and real-life examples. You'll come away with a lead-generation strategy and corresponding tactics you can use to grow your business, as well as actionable information you can start using immediately upon conclusion of the presentation/workshop.

Pennington will cover:

  • What exactly is a “lead” and why is generating them so important
  • What are the best lead generators for your organization
  • How to calculate the cost and value of lead generation
  • Tips for how to convert leads to customers
  • The role of technology in lead generation

Meet Our Sponsor:





Meet Our Presenter:
Claudia Pennington, CEO of DIY Marketing, helps small business owners grow their business with proven marketing strategies. With more than a decade’s worth of experience in online marketing, Claudia has become an expert in online marketing tactics. With DIY Marketing, she trains small business owners and their employees how to create and manage successful, cost-effective marketing campaigns.


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