Professional Development Friday - Brand Camp

Friday, March 23, 2018 - 8:30 to 10:30 a.m.

Event Pricing:
Effective Cost
Initial $0.00

Location Information:
Lancaster Chamber
115 East King Street
Lancaster, PA 17602
Directions Directions to this event.

Contact Information:
Paige Schober
Chat With The Chamber
Phone: (717) 397-3531 x249
Fax: (717) 293-3159

Online registration for this event closed on 3/22/2018

"Brand Camp"
presented by Dave Taylor, President, Taylor Brand Group

New, improved and better than ever, our popular Brand Camp is two-hours of intensive brand training. We guarantee you’ll know more about branding and your company’s brand when it’s over. And we’re pretty sure you’ll have a few laughs along the way. Brand Camp is great for people who want to know more about how a brand works and how to examine their own brand more effectively. So bring a friend or a co-worker, or just make new friends when you get there. Brand Camp is fun and will help you grow your business at the same time.

What you don’t bring to Brand Camp:

  • Insect repellent
  • Extra white socks
  • Your clarinet (or musical instruments of any kind)

What you do bring to Brand Camp:

  • A list of three brands that you really like and an example of one of them
  • The name of a famous person that reminds you of the brand of your company
  • A sharp No. 2 pencil

What everyone gets who attends Brand Camp:

  • The secret that all successful brands share
  • A simple method to analyze brands and understand them better
  • Lessons from the successes and failures of famous brands
  • Ideas for improving your own company’s brand
  • Induction into a secret society of brand wizards (which is remarkably similar to our newsletter email list)

Meet Our Sponsor:




Meet Our Speaker:
Dave Taylor, PresidentA veteran of more than two decades of service with three leading agencies from the central Pennsylvania area, Dave founded Taylor Brand Group in 2005. As Client Services Director for two of the firms, Dave led the marketing efforts and directed research for many clients including MBNA, T-Mobile Wireless, Turkey Hill Dairy, and Armstrong World Industries.

Dave currently leads brand strategy development for Taylor Brand Group’s clients, and focuses on finding consumer insights using traditional and non-traditional research techniques. Dave speaks regularly on branding and marketing topics throughout the region, and has published more than 200 articles on the subjects, as well. He is also an award-winning columnist on the subject of branding for the Whiteboard section of the Central Penn Business Journal.




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