Professional Development Friday - Brand Camp

Friday, March 30, 2018 - 8:30 to 10:30 a.m.

Event Pricing:
Effective Cost
Initial $0.00

Location Information:
Lancaster Chamber
115 East King Street
Lancaster, PA 17602
Directions Directions to this event.

Contact Information:
Paige Schober
Email Contactpschober@lancasterchamber.com
Chat With The Chamber
Phone: (717) 397-3531 x249
Fax: (717) 293-3159

Register online for this event before 3/29/2018 Register!

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"Brand Camp"
presented by Dave Taylor, President, Taylor Brand Group

Understanding brand, and the factors that make customers want to interact with your company because of your brand, means that you can make better decisions in your day-to-day job. Brand is every single touch point that a customer can have with your brand: your logo, your messaging, how people answer the phone at your company, how employees talk about your company…all of it. That means that every employee can have an effect on the overall brand of the company

Join us to learn how to incorporate them into your strategic planning process. Dave will discuss...

  • The secret to successful branding
  • How to dissect and understand what makes it work (or not work)
  • Moving your brand to the next level – five key factors
  • Exploring brands using projective techniques
  • Building a better understanding of your own brand Identifying self-esteem goals for your brand
  • Identifying brand drivers in your marketplace

Meet Our Sponsor:

 

 

 

Meet Our Speaker:
Dave Taylor, PresidentA veteran of more than two decades of service with three leading agencies from the central Pennsylvania area, Dave founded Taylor Brand Group in 2005. As Client Services Director for two of the firms, Dave led the marketing efforts and directed research for many clients including MBNA, T-Mobile Wireless, Turkey Hill Dairy, and Armstrong World Industries.

Dave currently leads brand strategy development for Taylor Brand Group’s clients, and focuses on finding consumer insights using traditional and non-traditional research techniques. Dave speaks regularly on branding and marketing topics throughout the region, and has published more than 200 articles on the subjects, as well. He is also an award-winning columnist on the subject of branding for the Whiteboard section of the Central Penn Business Journal.

 

 

 


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