Expo Education Workshop - Aligning Marketing with Your Revenue and Sales Goals

Friday, October 13, 2017 - 10 to 11:30 a.m.

Event Pricing:
Effective Cost
Initial $10.00

Location Information:
Spooky Nook Sports
2913 Spooky Nook Road
Manheim, PA 17545
Directions Directions to this event.

Contact Information:
Paige Schober
Email Contactpschober@lancasterchamber.com
Chat With The Chamber
Phone: (717) 397-3531 x249
Fax: (717) 293-3159

Online registration for this event closed on 10/11/2017

Education Workshop at the Expo: Aligning Marketing with your Revenue and Sales Goals


A common challenge for small to mid-size businesses is aligning their marketing activities with their revenue and sales goals.  While the operational teams of sales and marketing have different functions, they share strong common interests and play intertwined roles around company perception, revenue, market growth, processes and tools. When the two departments work together, major steps toward reducing organizational silos, eliminating process inefficiencies, and improving joint communication and productivity will occur. Unfortunately, in most companies there is little if any alignment. In a recent survey of sales and marketing operations leaders with regard to alignment and efficiency, 58 percent of the respondents rated their sales and marketing operations alignment as “poor.”*


Business owners and leaders: gain the knowledge and tools to ensure your marketing teams, plans, and tactics are directly in sync with your revenue goals.  The program will provide pragmatic insights and takeaways for successful implementation for diverse types of companies!


*SiriusDecisions, Inc.



Meet Your Presenter:

Kathryn Ross, Founder KROSS Strategies, is a revenue focused leader with a unique blend of expertise based on 25 years of B2B and B2C experience with and for Fortune 500 companies, agencies, media entities as well as small- to mid-sized companies. An entrepreneurial spirit rooted in analytical best practices, her emphasis is in the successful development, implementation and execution of sales, marketing and new business models that lead directly to increased revenue growth and results for start-up, midsize and nationally-known leaders in manufacturing, pharmaceuticals, financial services, technology, luxury products, environmental services, building supplies, and interior furnishings. 




Please log in to view registered individuals from your company.

Ticket Refund Policy

<< Go back to The Chamber Calendar