Professional Development Friday - Conversion Marketing: How to Generate Results

Friday, April 7, 2017 - 8 to 10:30 a.m.

Event Pricing:
Effective Cost
Initial $0.00

Location Information:
Lancaster Chamber
115 East King Street
Lancaster, PA 17602
Directions Directions to this event.

Contact Information:
Paige Schober
Chat With The Chamber
Phone: (717) 397-3531 x152
Fax: (717) 293-3159

Online registration for this event closed on 4/6/2017

"Conversion Marketing – How to Generate Results"
featuring Chris DeMeo, VP of Marketing and Business Development, EZMarketing

During this session, you will learn about a powerful strategy called “conversion marketing,” a top-down approach to marketing your business designed to increase your yield without increasing your spend. What is conversion marketing—and why is now the time to try it? We will review how to map out your customer’s journey and ensure a great user experience, why split testing is the key to conversion success, and which data you should be monitoring, analyzing, and interpreting.

Chris brings more than two decades’ of experience collaborating with businesses to achieve their growth goals. His strategic partnerships have included everything from small, family-owned companies to large corporations. Chris leads both the marketing and business development teams of the company, forming long-term relationships with clients to achieve success and profitability.

Meet Our Sponsor:




EZMarketing is a full-service marketing firm, with services built around the idea of a collaborative partnership. From traditional offline tactics to the latest digital strategies, EZMarketing offers a complete range of services businesses need in today’s age to achieve sustainable, profitable growth.

There is limited on street parking around Southern Market Center on Queen Street and Vine Street. Parking is also available in the Central Garage - $2 for the first hour and $1 each additional hour. For additional parking details and directions, Click Here.


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