According to Selling Power Magazine, because sales are on the front line of generating revenue and increasing profitability, any investment in sales training can have an instant positive impact on a company's bottom line, which is why the chamber is excited to offer the Sales Growth Academy taught by Greg Orth of Sandler Training!
Participants will leave with the knowledge to:
Restructure business development efforts around a set of relevant and measurable benchmarks
Implement within a framework of activity that allows you to quickly determine the quality of an opportunity
Decide where and with whom to invest their time to obtain the largest and quickest return on investment
Who should attend: Field and inside sales representatives, business development professionals, sales managers, account managers or anyone who is interested in learning a new approach to relationship-based sales in order to achieve results more effectively
Complimentary Intro Session: February 10 at 8:30 a.m. at the chamber. Click Here to register.
Session 1: Why Have a System? (March 21, 9 to 11 a.m.) Like many other examples in life, a proven system creates efficiency and repeatable success. Unfortunately the old system of selling is no longer effective and people have caught on. Discuss and uncover the frustrations of selling and the road blocks they create. Learn why having a proven system for selling is critical to enable a win/win for both parties.
Session 2: Building Relationships (March 28, 9 to 11 a.m.) People buy from people they trust. Therefore it is imperative to build solid relationships in sales and business development. Learn the impact of both verbal and nonverbal communication on our ability to connect with prospects. Understand how to identify and adapt to different behavioral styles to enhance our engagements. Develop the ability to clearly set expectations for both parties to minimize uncertainty and misunderstanding. This session includes a review of each participant's DiSC profile.
Session 3: Qualifying the Opportunity (April 4, 9 to 11 a.m.) Too often we don't properly qualify a person or business and spend too much time chasing them and never getting to any business. Sales people need to stop talking and giving free consulting without getting paid. Instead they should be focused on simply asking questions to understand the prospects needs, if they have the money to fix these needs and can they make a decision to do something about it.
Session 4: Closing the Opportunity (April 11, 9 to 11 a.m.) Once we feel we have properly qualified the prospect and determined it is worth spending time with them, it is important to understand the path to closing the business. While it is tempting to throw the catalog at the prospect, we should only present our products and services that directly impact the needs that were identified. Learn the steps to getting a yes or no as quickly as possible.
Session 5: Prospecting and Tracking Behaviors (April 18, 9 to 11 a.m.) Nothing gets sold unless we have an audience. Uncover the most effective and efficient prospecting options that make the most impact for your business. Create goals, but more importantly, learn to understand the proper measurable behaviors needed to reach those goals. Manage and track schedules of activities based upon budgets of time and expense vs. results.
Session 6: Managing Your Mindset (April 25 - 9 to 11 a.m.) Maximizing success involves the active employment of tecnique, behavior and most importantly, attitude. The stronger we are between our two ears, the better we are at anything that we do. Learn to understand address your fears, uncertainties and doubts and shift the focus to strength, confidence and empowerment. Understand how to put all of it together to improve your communication effectiveness as well as your ability to close a sale.
About the Instructor - Greg Orth of Sandler Training:Greg is President of Sandler Training in Lancaster. As a business executive driving sales, marketing and corporate strategies, Greg has spent the last 20 years working closely with Fortune 500 businesses utilizing unique approaches to business processes as well as innovative thinking to drive improved results. Before Sandler, Greg spent 5 years working with McKinsey and Co. and Henry Rak Consulting Partners. Working in the consumer packaged goods arena, he helped companies maximize their selling efforts utilizing consumer behavior and shopper analytics. Greg honed his business sense spending nearly 15 years in a variety of sales and management roles with The Hershey Company. Greg decided to leave the corporate world behind and take his skills and experiences to work with local businesses to help them achieve their business development and financial goals. The goal is to identify the gaps that are keeping you from reaching your pinnacle of success.
Please note The Lancaster Chamber's Cancellation and No Show Policy:
Program and event registration cancellations must be made no less than 48 hours before the event if attendance is not possible. Please remember registrants can send a representative from their company in their place. If the registration is not cancelled, cancelled after the deadline or no one attended the event in the place of the original registrant, it is considered to be a "no show" and payment is still required.
Payment Policy for Programs and Events:
In order to be prepared and provide the best experience to all of our guests, registration and payment for events and programs is expected in advance unless otherwise noted.
Online registration for this event closed on 3/13/2017